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NHL Luxury Box Proposal

This research presents a proposal for a study that will investigate the probable effects of the introduction of the luxury box concept into the operation of the National Hockey League (NHL). In this introductory section, the statement of the problem, statement of purpose, definitions of terms, and limitations of the proposed study are presented, along with a preview of the remainder of the proposed study.

Commercial sports, commonly referred to as professional sports in North America, long ago were transformed into business ventures competing in the entertainment industry, although a facade of promoting family values and social unity was maintained to retain public support. Over the past 10 years, however, most of the facade has fallen away as owners and players behave as pirates fighting over the booty, and as the owners of the so-called large-market franchises engage in inter se warfare with the owners of the so-called small-market franchises over arcane financial arrangements that may means the difference between life and death for the small-market franchises.

The one point on which all owners--large-market and small-market--and the players agree on in all of the commercial sports leagues--baseball, basketball, football, and hockey--agree, however, is that the most important objective in the functioning of the commercial sports enterprises is the generation of ever greater revenues. A variety of strategies designed to boost revenues have been both proposed and implemented. One of these strategic initiatives is the luxury box concept. The probable effects of the implementation of the luxury box concept in the NHL will be investigated. The research questions that will be addressed in the proposed study are as follows:

1. Will the marketing of luxury box facilities in the NHL enhance the financial stability of small-market teams?

2. Will the marketing of luxury box facilities in the NHL enhance the financial stabili...

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NHL Luxury Box Proposal. (1969, December 31). In LotsofEssays.com. Retrieved 07:14, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1694321.html