NHL Luxury Box Proposal

Commercial sports, commonly referred to as professional sports in North America, long ago were transformed into business ventures competing in the entertainment industry, although a facade of promoting family values and social unity was maintained to retain public support. Over the past 10 years, however, most of the facade has fallen away as owners and players behave as pirates fighting over the booty, and as the owners of the so-called large-market franchises engage in inter se warfare with the owners of the so-called small-market franchises over arcane financial arrangements that may means the difference between life and death for the small-market franchises.

The one point on which all owners--large-market and small-market--and the players agree on in all of the commercial sports leagues--baseball, basketball, football, and hockey--agree, however, is that the most important objective in the functioning of the commercial sports enterprises is the generation of ever greater revenues. A variety of

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t have not yet occurred on a wide scale in commercial sports. The long-term effects of luxury box marketing in mid-1995 is, to an extent, a matter of speculation. By basing the findings of this study on the perceptions of knowledgeable people engaged in commercial sports franchise management, however, an attempt will be made to minimize the effects of this limitation, to assure that the findings of the proposed study will not be compromised. Preview of the Remainder of the Study A preliminary review of relevant literature is presented in the following section of this proposal. A more complete literature review will be a part of the final report of the research that will be performed for the proposed study. A preliminary description of the methodology that will be followed in the conduct of the proposed study is presented in Section 3 of this proposal. A complete description and explanation of the methodology actually followed in the conduct of the proposed research will be a part of the final report of the study findings. Section 2 REVIEW OF THE LITERATURE Introduction The NHL, as is true of other commercial sports enterprises in North America, contends that the demise of a number of teams will occur in the absence of c
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Approximate Word count = 1959
Approximate Pages = 8 (250 words per page)