Create a new account

It's simple, and free.

Presentation of News on Network & Cable TV

At one time, newspapers were the primary source of news. There were "Extra" editions on the streets as warranted. Then, along came the immediacy of radio, perhaps no more powerful than during the coverage of World War II, and the dramatic intonation of CBS' Edward R. Murrow: "This. . . is London". Television news coverage came along, but news was digested into what are called "sound bytes" short thirty-second or one-minute coverage of news items. The reason was the shorter attention span of the viewing audience. Then, came cable and the innovation of CNN, the Cable News Network, a 24-hour a day, seven-day a week coverage of news nationally, internationally, the financial markets, sports, gossip and fashion. CNN now has strong competition from Fox News Network, which has moved ahead in number of viewers, especially those of greatest value to advertisers, the 25-54 year old viewers. Fox has a daily average of "654,000 viewers (compared to CNN with) 595,000" (Poniewozik, 2002, p. 65).

There is half-hour programming of news, as well as detailed coverage on a separate cable channel for each of the cable networks. As the cable news networks expand, both with their points of view (CNN seemingly more left-of-center than Fox) the daily viewer totals of network news is diminishing which is causing some retrenchment in expenditures and news bureaus in order to hold down network expenses, while cable networks seem to have alliances with overseas as well as local programmers and advertisers to maintain financial leverage.

Network News- its peak and slow decline

Following World War II and the transition from radio news to television news, CBS maintained the highest levels with its Edward R. Murrow-staffed personalities- Eric Sevareid, Charles Collingwood, Douglas Edwards, and then Walter Cronkite, who maintained the greatest "trust" of American viewers. CBS' decline is measured from Cronkite's retirement, and NBC with its Hun...

Page 1 of 5 Next >

More on Presentation of News on Network & Cable TV...

Loading...
APA     MLA     Chicago
Presentation of News on Network & Cable TV. (1969, December 31). In LotsofEssays.com. Retrieved 02:03, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1694362.html