Responsible PR

 
 
 
 
Let's face it. There are many people who believe PR and advertising professionals are the 21st century's Pinocchio's. Their noses grow because they are telling lies. How to overcome this perception, and this cynicism? Perhaps the most important discussion dealt with the ethical nature and guidance we require in the PR profession.

This statement really sums up our responsibi


     
 
 
 
    

 

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, PR Nov, CITED Edelman, edelman 2004,

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