Monsanto Case

The apparent "main issue" addressed by this case is to what extent, and in what direction, Monsanto should address the biotech market for genetically engineered foods. However, the more important issue appears to be the efficacy and efficiency of Monsanto's realignment into SBUS. That is the issue that will be addressed by this memo.

The purpose of the 1995 reorganization of Monsanto into 15 Strategic Business Units was to face the future in a more streamlined way. We learn in the case that, at least in the case of the agricultural division, the idea of the restructuring was to make current operations more efficient and to make certain product adjustments relative to long-term growth. However, based on a reading of the actual functions and market directions of the five SBUs that comprise the agricultural sector, "each SBU faced a different set of

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Category: Business - M