Creating Brand Associations
This is an excerpt from the paper...
1. According to Keller (185), creating brand associations begins with choosing a brand name that suggests the product or service category. Choosing a simple, easy to pronounce, familiar, and meaningful brand name can improve recall ability. However, brand names should be distinctive, different and sufficiently unusual to attract interest. Brand names must have the ability to reinforce an important attribute or benefit association that makes up its product positioning. A descriptive brand name -- whether real or created expressly for a specific brand -- should make it easier to link the reinforced attribute or benefit.
. . .
Some common words found in the essay are:
Weight Watchers, According Keller, Watchers Keller, brand name, brand associations, Prentice Hall, attribute benefit, weight watchers, , brand associations measured, reinforced attribute benefit, descriptive brand name, measuring brand, measuring brand associations, associations measured, reinforced attribute, descriptive brand, brand names,
Approximate Word count = 422
Approximate Pages = 2 (250 words per page)
More Essays on Creating Brand Associations
|