Exporting Minute Maid Products to France

The economic and investment climate of the destination country is important to exporters because this climate determines how successful the product will be in the destination country. France has a culture which is similar to the United States, a workforce which increasingly works outside the home, and there are already supermarkets and so-called hypermarkets which can serve as outlets for the product. France has recently experienced some civil unrest as citizens protest the rise of supermarkets, for example, which might contribute to difficulties for a company exporting American food to French supermarkets. By examining these and factors such as the transportation infrastructure of the country, it is possible for Coca-Cola to determine the success of its Minute Maid export strategy.

The economic and investment climate of the destination country has a strong influence over the success of an ex

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ation infrastructure is among the most sophisticated in the world, benefiting from technological advances such as the Train a Grande Vitesse (TGV) and from significant investment by the government. The three main entry points for air freight are the Paris airports of Orly and Charles de Gaul, and Lyon's Satolas airport. France has 12 major maritime ports, many of which are equipped for container ships, and the state-owned French rail system is one of the most comprehensive and technologically advanced in the world. The French highway system is also excellent and has become an increasingly important part of Europe's overall transportation network; France currently invests more funds in its highway and road network than any other European country. In 1995, the government inaugurated the longest spanned bridge in the world, Le Pont de Normandie, linking Le Havre with Honfleur over the Seine. Channels of Distribution Small- and medium-sized family-owned firms, which traditionally accounted for a majority of French wholesale and retail trade, are rapidly losing market share to hypermarkets. Hypermarkets are large retail outlets which carry a wide variety of products at discounted prices; typical hypermarkets carry more than 3
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Some common words found in the essay are:
Minute Maid, Distribution Small-, Activity American, Lyon's Satolas, Investment French, Jacques Chirac, Union France, Summary Coca-Cola, Germany Population, Transportation Transportation, minute maid, destination country, transportation infrastructure, orange juice, investment climate, economic investment, minute maid products, economic investment climate, maid products, september 30 1996, maid project, exports france, percent annually, journal september 30, investment climate destination,
Approximate Word count = 1334
Approximate Pages = 5 (250 words per page)

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