MICROSOFT'S DISTRIBUTION CHANNELS

If, in real estate the key to success is "location, location, location" then in any consumer-oriented business, the priority is "distribution, distribution, distribution." There is no sense having a product that satisfies consumer demand, if that product is not readily available.

Microsoft, burdened as it is by government claims of monopoly practices, still has marketing and distribution strength that makes its products, such as Windows 2000, available in a number of ways so that the ultimate consumer can take advantage of its advantages.

This is an overview of how Microsoft's Windows 2000 reaches the public. First of all, Microsoft has agreements with various Original Equipment manufacturers (OEMs) to put Windows 2000 into its computer products. Among these manufacturers are "Amdahl, Bull, Compaq, Dell, Fujitsu, Fujitsu-Siemens Computers, Hitachi, Hewlett-Packard, ICL, NEC, Stratus, (and) Unisys" (Mic

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Approximate Word count = 654
Approximate Pages = 3 (250 words per page)