MICROSOFT'S DISTRIBUTION CHANNELS

 
 
 
 
MICROSOFT'S DISTRIBUTION CHANNELS

If, in real estate the key to success is "location, location, location" then in any consumer-oriented business, the priority is "distribution, distribution, distribution." There is no sense having a product that satisfies consumer demand, if that product is not readily available.

Microsoft, burdened as it is by government claims of monopoly practices, still has marketing and distribution strength that makes its products, such as Windows 2000, available in a number of ways so that the ultimate consumer can take advantage of its advantages.

This is an overview of how Microsoft's Windows 2000 reaches the public. First of all, Microsoft has agreements with various Original Equipment manufacturers (OEMs) to put Windows 2000 into its computer products. Among these manufacturers are "Amdahl, Bull, Compaq, Dell, Fujitsu, Fujitsu-Siemens Computers, Hitachi, Hewlett-Packard, ICL, NEC, Stratus, (and) Unisys" (Mic


     
 
 
 
    

 

Related Essays

Apple Computer Corporation and Microsoft .... to the target market [price], and a delivery and distribution system that .... Burke, S. (2003, March 17 .... Microsoft may address systems builder's pricing complaints .... (1357 5 )

VISA'S NO-COMPETITION POLICY .... Lohr, S. "The Microsoft Conundrum." New .... Posner, RA "The Next Step in the Antitrust Treatment of Restricted Distribution: Per Se Legality." The University .... (1474 6 )

SCP Analysis of Microsoft .... to have access to the same distribution channels, eg, hard .... 20 States File Suits Claiming Microsoft Blocks Competition .... Cortese, A.; France,M.; Garland,S.; Hamm,G .... (3407 14 )

Structure-Conduct-Performance Analysis .... to have access to the same distribution channels, eg, hard .... 20 States File Suits Claiming Microsoft Blocks Competition .... Cortese, A.; France,M.; Garland,S.; Hamm,G .... (3403 14 )

PC Industry Analysis .... on this area, "In 1997, Intel and Microsoft together spent .... Multiple channels of distribution including direct and indirect .... 1998: (60) 1-5. Schick, S. "If Looks .... (4416 18 )

AOL Expansion in the Asia Pacific .... AOL, therefore, must depend on Microsoft to introduce changes .... that guide over time the firm(s marketing effort .... to have as short channels of distribution as is .... (7537 30 )



Category: Science - M
 
 
 
Common Topics
 
 
 
 
 
 
 
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!
 
 
 
Join Now  
 
 
 
 
 
Saved Papers  
 
 
Save your essays here so you can locate them quickly!
 
 
 
Testimonials  
 
"Thank you for making such a high quality site! Your papers are the best I have seen around"
Debbie B.
 
"Your site was very helpful and gave me the details I needed in order to complete my essay!!!"
Mike F.
 
"This site is an excellent vehicle for quick referrences. Thanks a bunch!"
Carla T.
 
"Great site, I got a lot of new ideas I would have never thought of before."
Nate A.
 
"I love this site!!!"
Marie H.
 
 
 
 
Copyright © 2007 - 2012 Lots of Essays. All Rights Reserved. DMCA