Distribution Of Microsoft Products

 
 
 
 
Microsoft, burdened as it is by government claims of monopoly practices, still has marketing and distribution strength that makes its products, such as Windows 2000, available in a number of ways so that the ultimate consumer can take advantage of its advantages.

This is an overview of how Microsoft's Windows 2000 reaches the public. First of all, Microsoft has agreements with various Original Equipment manufacturers (OEMs) to put Windows 2000 into its computer products. Among these manufacturers are "Amdahl, Bull, Compaq, Dell, Fujitsu, Fujitsu-Siemens Computers, Hitachi, Hewlett-Packard, ICL, NEC, Stratus, (and) Unisys" (Microsoft homepage 1).

Many of these computer manufacturers have options: they can install Windows 2000 in their computers and then price them accordingly when they are sold through re-sellers (Dell, for one, does a lot of its selling on the Internet). They can als


     
 
 
 
    

 

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