Mercedes Benz Advertising Plan

Mercedes-Benz manufactures and markets luxury automobiles through a network of dealers within the United States. Its cars are sold throughout the world; within the United States, the company focuses on the luxury car market. Its offerings include hardtops, convertibles, sedans, coupes and sports sedans. Within this broad category, the company has a broad price structure, with models targeting the low end of the niche market (prices in the $30,000 range) and continuing to cars costing more than $60,000 (depending on the model and options). The average Mercedes-Benz sales

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s regarding the owners' status. Some individuals are interested in owning cars that cost a lot of money because they expect that others will perceive them as better than if they drove a less expensive car. Others consider the utility of a particular vehicle and prefer the perception that they shop for value rather than conspicuous consumption. The motivations behind why people purchase the cars they do are complex. Cars differ from other consumer products also in that they do not have packaging that can be modified to change a product's image or use. Like other hard goods, cars are displayed in the most attractive manner possible, but the product itself can be opened and inspected by potential buyers before purchase. In fact, test drives are a regular part of the purchase process, which is longer than the process associated with most consumer goods. While the product packaging of a car cannot be changed, the dealership or dealer network that promotes a car can be. Recent years have seen the introduction of some dealers (Saturn dealers, for example), who do not haggle over price. This is a significant change in the way cars have traditionally been marketed in the United States, and represents a move toward offering better
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Some common words found in the essay are:
Description Mercedes-Benz, American German, Toyota Nissan, United American, Situation Mercedes-Benz, Lexus Infinity, Conclusion Introducing, Introduction Mercedes-Benz, Rover European, United Mercedes-Benz, utility vehicle, sports utility, resale value, sports utility vehicle, sports-utility vehicle, alabama plant, dealer network, mercedes-benz products, 12 april 1993, mercedes-benz dealers, lexus infinity, traditional mercedes-benz, automotive 12 april, entering mature market, separate dealer network,
Approximate Word count = 2298
Approximate Pages = 9 (250 words per page)

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