Re: Funding request for opening a MaxMuscle Outlet This request is for funding of a MaxMuscle retail outlet. MaxMuscle is a rapidly growing franchise operation with a business model of selling dietary and food supplements to a consumer group primarily consisting of weight lifters, body builders and other athletes and would-be athletes.
Similar to a General Nutrition Center, the MaxMuscle operation has a broader product line, better margins, and a comprehensive marketing support program. This funding request is based on primary research in four specific areas: 1)Location 2) Start up costs, 3) Projected Profitability, 4) Organizational Requirements
The best locations for a MaxMuscle outlet are said to be