Branding Dilemma

First, Organizational Awareness. This is a reinforcement, actually, of the job your Communications Office is expected to perform diligently, whether in New York, Bangkok, Bratislava, Paris or London. It would seem right and proper that such awareness comes with pressure of performing on time and meaningfully. It therefore also means that some creative decisions, such as the "branding" issue comes from top officials who feel (or felt, at the time) that your people are already committed to their tasks, having had their ranks reduced. By taking some of them away from these tasks would mean that some of them might not get done in time, or properly. This sort of organizational awareness puts their jobs into perspective, in relation to what other UN groups and other divisions of UNDP are involved in. In short, you could consider this a sort of "the end justifies the means" approach.

Second, Dr. Short also discusses team self-awareness. This means understanding, coping with, and when needed, correcting any weaknesses and at the same time building on the st6rengths of your team. Please note that throughout this memorandum, the word "team" appe