Maufacturing and Selling Levi Jeans

INDONESIA, THAILAND, MALAYSIA, AND HONG KONG

The actual manufacturing of the popular Levi jeans in the Asian countries of Indonesia, Thailand, Malaysia, and Hong Kong is mitigated by several factors, most important of which is the fact that all four of those nations are experiencing what the popular press has dubbed the "Asian flu," an economic sickness identified by tumbling currencies, inflation, and the results of aggressive, non-strategized growth that began in the 1980s. During those years, large multinational corporations, responding to the political persuasion of the formal ASEAN nations (a trade and tariff body consisting of the 10 nations comprising the region known as Southeast Asia) and took advantage of the combined factors of a large, undeveloped labor force, vast natural resources and generous host provisions to establish large manufacturing concerns in the region (Dunning, 1995, 464).

Levi-Straus was one of the first to take advantage of this situation, and was able to achieve manufacturing costs that were considerably less than the stateside operations. The original strategy, in theory, was to use these manufacturing outlets to satisfy the increasing demand for Levi jeans and jean products to the Asian market. The strong Asian desire to possess American "things" (especially in Japan) was the engine driving the manufacturing decision. Even today, there is a thriving market i

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need for protection highlights the web displays and the viewer is asked to continue determining which of the many Levi products best match the perceived individual character traits. Finance Although LS & CO is the world's largest clothing manufacturer with 26,000 employees worldwide and annual sales in the 5 to 7 billion dollar range, the company, in 1997, embarked on a strategy of cutting some $80 million in overhead, primarily through a reduction of hourly laborers. A company memorandum told all employees that potential cuts would take place in finance, marketing, sales, customer service, communications and human resources (Jeans giant Levi..., 1997, 13). Although the company promised cuts across the board, in fact, most of the cuts took place in the American sector where employee hourly costs were considerably higher than the costs in the Asian nations. MIS Judging from the company's massive website presence, and its use of its corporate pages to provide a suitable vehicle for archiving press stories of interest both to the public and the employees, it is a safe assumption that the company has dedicated both time and expense to its information technology, especially in its use of web mentions and directories to
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Approximate Word count = 1352
Approximate Pages = 5 (250 words per page)