MARKETING: VARIATIONS BETWEEN B2B & B2C

Variations between business-to-business (B2B) Web-based marketing operations and business-to-consumer (B2C) Web-based marketing operations are identified and reviewed. The variations between B2B and B2C in relation to marketing are as follows:

B2B: Between and Within Value Chains [B2B marketing most typically occurs among and with the value chains relevant to a firm; thus, B2B partners typically are not strangers] (Minett, 2001)

B2C: Through Intermediaries or Directly to End Users [B2C transactions frequently, but not always, involve intermediaries between producer and end user] (Minett, 2001)

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Category: Business - M