Marketing to the Hispanic Population

America's Hispanic population is poised to become the single largest minority in the nation. "athere are 41.3 million Hispanics in the United States - or one in every seven people. In all, the U.S. gained 2.9 million people from 2003 to 2004, and half of them were Hispanic"(Herrera 1). Far removed from the image of illegal immigrants one often reads about in newspapers, there is an emerging Hispanic population both with dollars to spend and a cultural identity to maintain. "Retailers who embrace Hispanic shoppers now are poised to reap tremendous benefits in the ensuing years, a Target Corp. executive saida.One important misconception that retailers have yet to remedy is the relative wealth of Hispanics todaya

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