Davis International Marketing Strategy
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Davis International is a multi-national consulting firm headquartered in Zurich Switzerland. The company, in 1999, was being run by Ladi Von Jansky, the fourth generation heir to the firm. The company had developed a strong specialized niche in the investment world, specifically, helping people of wealth find safe havens for income that would not be traceable. The company had developed expertise with finding and selecting offshore banks and was in control of some $4.2 billion of client capital that it was supervising. For this act of supervision, the company was paid a commission on an annual basis. In 1996, when the Internet began its rise to popularity, Von Jansky was aware of the threat that the new form of electronic interchange could do to his business, especially as more and more people became interested in the concept of offshore banking. In 1997, the firm suffered
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Some common words found in the essay are:
Von Jansky, Swiss Government, Davis International, Internet Davis, davis international, von jansky, Zurich Switzerland, Internet Strategy, web site, von jansky aware, jansky aware, current customers, site world, company developed, digital url,
Approximate Word count = 617
Approximate Pages = 2 (250 words per page)
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