A plan is detailed for the marketing of skateboards produced in the United States in the People's Republic of China (PRC). Marketing objectives, pro forma financial statements, and resource requirements are addressed.
The target market for skateboards in Guangzhou will be teenagers. Teenagers around the world they have similar likes and dislikes. Teens almost everywhere buy a common gallery of products. Persons in the 13-to-19 year old age bracket will comprise the primary target market for the skateboards to be exported to the PRC. Those persons in the relevant age bracket residing in Guangzhou will be targeted. Teenagers in families with annual incomes in excess of (6300 per annum will be targeted.
First year sales of the skateboards in Guangzhou are projected at 25,000 units. This sales level is a mid-level estimate. First year profit expectations for the skateboard sales in Guangzhou are US$250,000. This profit level estimate is the net return to the venture on sales.
An equity joint venture relationship will be established with a wholesales located in Guangzhou. An import agent will be contracted to bring the skateboards into the PRC from Hong Kong. Warehousing of the skateboards will be provided by the Guangzhou-based wholesaler with whom a joint venture relationship will be established.
The retail price of the skateboard marketed in Guangzhou will be US$100. The anticipation is that before Chines income tax profit will be US$10 per unit.
A plan is detailed for the marketing of skateboards produced in the United States in the People's Republic of China (PRC). Marketing objectives, pro forma financial statements, and resource requirements are addressed.
Marketing objectives for the skateboard venture are discussed. Factors related to the "four Ps of marketing," terms of sale, and methods of payment are covered.
Economic growth has resulted in increased incomes and greater purchasing power among t...