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Mobile Phone Services

This is an excerpt from the paper...

This p research paper discusses the new marketing possibilities of bringing the mobile phone services to the consumer.

Iridium LLC became the world's first global satellite phone and paging company on November 1, 1998. An expensive network of 66 low-earth orbiting satellites, combined with terrestrial cellular systems, enabled customers to communicate virtually anywhere in the world using one phone and pager, one phone number, and receiving one monthly bill.

The normally sedate Telecom Weekly (1998) said this "The Iridium satellite phone might just be the coolest, most fashionable tech toy of the year. There has never been anything like it. You can make a call from absolutely anywhere on Earth. In a city, you can use it like a roaming cell phone because it's adaptable to nearly every country's cellular system. Out in the wilds, you can turn on the much more expensive satellite capabilities. There is even an Iridium pager" ("Satellite News" 1998, 3).

The phones promise to talk on all cellular networks, but come with a high price. Made by either Motorola or Japan's Kyocera, each phone costs almost $3000-$4000 when loaded with all the attachments that make it work on every cellular network. In addition, the cost of a satellite call is about $3 a minute, sometimes more, depending on the part of the world the caller is in.

The idea of satellite phones fascinated investors at first, especially when the marketing efforts pictured globetrotting executives who were willing

. . .
11 suggested that one of the reasons is was that areas of the world that are not covered by wireless telecommunications are shrinking very rapidly, so the target market for satellites is shrinking. But by the time Iridium's system was operational late last year and before ICO Global started service, cell towers were quickly popping up along highways and on top of buildings across the United States and around the world. Digital satellite phones promise better voice quality and less voice delay than those on analogue satellites. They will offer most of the functions of GSM terrestrial networks, including voice, data, voice mail and personal numbers. They will need much smaller handsets than existing analogue satellites, little bigger than a GSM phone (typically 12-16 oz), although these will be expensive (Fehr-Snyder, 1998). Most handsets will work on GSM as well as satellite, enabling users to roam at will, using GSM connections where available, and satellite in the gaps. The only drawback is that if the user moves out of range of GSM during a call, it will not automatically transfer to satellite. Satellite calls will be expensive compared to GSM. This expense is to make up for the dollars spent in the sky. These companie
. . .

Some common words found in the essay are:
Rolls Royce, Japan's Kyocera, ICO Global, Van Voorst, Phones Traditionally, Gates Microsoft, Market Research, Telecom Weekly, Iridium LLC, Bankruptcy Code, satellite phone, iridium phone, satellite phones, marketing strategy, chapter 11, initial market research, market research, initial market, van voorst 1998, voorst 1998, satellite mobile, iridium phone venture, van voorst, mccullagh van voorst, satellite mobile phones,
Approximate Word count = 1988
Approximate Pages = 8 (250 words per page)

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