Marketing Strategy to Identify Customers
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Introduction: According to an essay published by the U.S. Small Business Administration online entitled Marketing Basics, to be successful senior management must know its markets, its competitors strengths and weaknesses, customer wants and needs, and about the competitive strengths of their own organization. To remain successful, a company must attract and retain a growing base of satisfied customers. Marketing is intended at convincing potential customers to try a company's products and services. Effective marketing strategies require marketing research. Marketing research involves the systematic gathering, recording, and analyzing of data relating to the marketing of a company's products. The steps required to conduct marketing research are:1. Defining problems and opportunities 2. Developing objectives, budgets and timetables 3. Selecting research methods, types sand techniques 6. Organizing and analyzing this data.
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Approximate Word count = 669
Approximate Pages = 3 (250 words per page)
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