Marketing Practices
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Marketing practices extend well beyond the common items of public relations and advertising. Marketing encompasses all of the information that is put forth about a product, sometimes including internal information. Price lists, catalogs, promotional pieces, collateral material and a host of other types of marketing literature are all part of marketing practices and represent some of the most important aspects of the marketing of a product or service. Marketing is an integral part of the marketing mix, and although marketing (through the highly visible advertising) is often most closely associated with promotion, it is dependent on (and can greatly affect) other areas of the company's operations. This research considers the role of marketing practices, how effective marketing practices are developed, and considers how better marketing can improve a company's competitive position.The marketing mix is composed of four components: product, distribution (place), promotion and price. Product refers to the specific product or service that is being offered for sale, and is the foundation for the remainder of the marketing decisions. Even within a particular product category, decisions must be made about the exact characteristics that a product will have, and whether the company will market variations on its primary product. For example, companies that sell soft drinks must decide not only on whether the beverages will be carbonated or noncar
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etition which can bring pressure to the company's profitability. Such pressure can result in the company reacting to the market's influence on price rather than following the company's own strategic approach to pricing.
Marketing Materials
The marketing practices of an organization is concerned with nearly all of the communications associated with the marketing of the company, includes presentation materials, including "leave behind" pieces that are given to prospects at the end of a presentation as well as the presentation itself (on film, videotape, slides or through a personal speaker). Marketing professionals are also responsible for press releases, collateral material (information that is given to prospects or clients) and even price lists and catalogs that are produced to promote or support products and services.
Marketing materials, including advertisements, are developed in support of a particular image or brand that the company is trying to establish or maintain. A single product might have a unified marketing communications strategy, or there may be several strategies associated with the product in order to provide effective communications to different target markets. When marketing communications are highly succe
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Some common words found in the essay are:
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Approximate Word count = 2450
Approximate Pages = 10 (250 words per page)
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