MARKETING PLASMA TV

This brief report deals with the marketing of plasma technology television (TV) sets. Issues addressed are (a) the technological development of plasma TV and (b) the development of the market for plasma technology TV sets.

Color PDP display devices were developed through the application of advanced Japanese imaging technologies. The PDP display module is a self-luminous device that produces a picture by emitting light from many individual pixels. The PDP approach facilitates (a) wide viewing angles, (b) fast response, and (c) outstanding color rendering. Because PDP devices are emissive (producing their own light), the amount of light

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Category: Business - M