Cordless Disposable Insect Vacuum

A marketing plant for a consumer product is detailed. The company, the Consumer Products Distribution Company (CPDC), is hypothetical, as is the product, Bug Grabber, a Cordless Insect-Disposal Vacuum, which is produced (hypothesized) in Indonesia.

Marketing research was conducted, and this research established that a viable market could be established for the product. The primary and secondary target markets will be segmented according to psychographic and demographic criteria. The aversion to insects in one's habitat is the basis in this instance for the use of a psychographics in segmentation. In the case of the Bug Grabber, personality will provide the psychographic criterion for segmentation.

The product will be packaged in a clear plastic bag that permits consumers to see the product. The package label will include the product name, a location for retailer-placement of the product price, a brief description of the product, its purpose, and its use, a statement of the product warranty, and the CPDC name and consumer service contact mailing address, voice telephone number, FAX telephone number, e-mail address, and web site URL.

Were a major appliance manufacturer to decide to develop and market a product directly competitive with the Bug Grabber, this action would constitute a major threat to the marketing of the Bug Grabber, as a large firm likely could both under-price and out-advertise CPD

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ed States indicate that the number of households in the nation will continue to increase over the next three decades. Further, over the next five years, the rate of new household formations is projected to increase. This growth in the number of households is favorable to the marketing of the Bug Grabber. 3. Economic & Business Conditions. Economic and business conditions in the United States are stronger in 1998 than they have been for years. Projections are for continued economic strength. Continued economic strength likely will raise income levels so that an increasing number of households have annual incomes of $35,000 or higher. Economic and business conditions, thus, are favorable for the marketing of the Bug Grabber. 4. State of Technology. Vacuum cleaners are not a high-technology products. The advances that have been made in vacuum cleaner technology have tended to emphasize air cleaning qualities for higher-priced floor cleaners and miniaturization for special product categories. The Bug Grabber is a product in the miniaturization group. Technological innovations are not likely to subvert any market developed for the Bug Grabber. 5. Laws & Regulations. Consumer product safety laws are relevant to the mark
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Some common words found in the essay are:
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Approximate Word count = 4914
Approximate Pages = 20 (250 words per page)