Strategy to Obtain Employment

In this marketing plan, I outline the strategy I will use to obtain employment in the financial industry after I graduate. To accomplish this task, I have analyzed the external environment and found that it is characterized by a high degree of mergers and acquisitions. This means that I will be competing not only against other college graduates, but also against employees who have recently been "downsized" from some institutions.

My background of teller experience and college finance classes is not unique, but it is stronger than many of my fellow graduates will have. I will emphasize this in my promotional materials, which I will deliver over the Internet as well as through traditional methods.

I will begin to implement my marketing plan at the beginning of the calendar year of my last term, working through the winter and spring to obtain interviews. Ideally, I will have gainful employment and the start of a career (not just a job) when I graduate.

Marketing plans are used by companies to develop the strategies and tactics used to sell their products or services. Typical marketing plans first take into account the environment in which a company operates, and then consider the strengths and weaknesses of the company and its competitors. This strategy can be used by individuals to market themselves to the workplace, however, which is the purpose of this marketing plan. In it, I examine the situational environment that I will be compet

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to prospective employers, so I will not enjoy an advantage here. Fellow graduates will use many of the same marketing channels that I will use: classified advertisements, personnel agencies, the Internet and whatever personal contacts we have cultivated. Those already in the field are far more likely to use personal contacts as the primary way in which they learn about jobs. These contacts provide them with additional clout in that they already come referred by other employees, or someone that the hiring manager already knows. Situational Analysis--Customer Analysis The customers in this market are major financial institutions within Southern California; these institutions are interested in developing a high quality workforce conversant with current technology and able to adapt to future technology. These institutions are interested in obtaining the best person for the job at the least amount of money, and are willing to train the person where necessary. Because information is readily available among institutions, salaries are not expected to vary greatly for similar positions from one institution to another (Hubbard 78). Demand for MIS professionals in this industry is likely to increase as the industry's reliance on com

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