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Strategy to Obtain Employment

In this marketing plan, I outline the strategy I will use to obtain employment in the financial industry after I graduate. To accomplish this task, I have analyzed the external environment and found that it is characterized by a high degree of mergers and acquisitions. This means that I will be competing not only against other college graduates, but also against employees who have recently been "downsized" from some institutions.

My background of teller experience and college finance classes is not unique, but it is stronger than many of my fellow graduates will have. I will emphasize this in my promotional materials, which I will deliver over the Internet as well as through traditional methods.

I will begin to implement my marketing plan at the beginning of the calendar year of my last term, working through the winter and spring to obtain interviews. Ideally, I will have gainful employment and the start of a career (not just a job) when I graduate.

Marketing plans are used by companies to develop the strategies and tactics used to sell their products or services. Typical marketing plans first take into account the environment in which a company operates, and then consider the strengths and weaknesses of the company and its competitors. This strategy can be used by individuals to market themselves to the workplace, however, which is the purpose of this marketing plan. In it, I examine the situational environment that I will be competing in, I develop a marketing strategy, and I consider the implementation of that strategy. The risks and threats to the marketing plan are also taken into account. The goal of the marketing plan will be to obtain employment in the MIS department of a major financial institution upon my graduation.

Situational Analysis--External Environment

In choosing to market to financial institutions, I am marketing to an industry which is in the mature phase of the product lifecycle. This phase...

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Strategy to Obtain Employment. (1969, December 31). In LotsofEssays.com. Retrieved 07:08, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1695028.html