Eastern Optical Inc. Marketing Plan

* Medical procedures and product usage statistics and needs

* Customer or channel distribution considerations.

In both cases the trends are upwards in the favor of Eastern Optical. The following sections explain how both offer great market potential to Eastern Optical.

Sales will be generated by implementing a multi-stage, multi-dimensional, regional Introduction, Penetration and Saturation (IPS) campaign that motivates the target market and military and commercial distributors. This will be achieved by educating buyers of the superior comfort, quality and durability of the Eastern Product. Secondary marketing messages will be the economical and environmental benefits of the company's strategy for recycling all usable portions of the eyeglass technology, and the benefits of creating American jobs by having the manufacturing facility for a "Made in the USA" label.

Pricing will be kept affordable to gain market share and will be increased through feature enhancements and expanded eyewear lines.

The target market area for establishing sales success will be the Los Angeles metropolitan area. The target market penetration into these geographic areas is a 1-2% market share of eyewear sales for the first year of sales. Geographical expansion will continue in year two into San Diego and Orange Counties and further into the southwest.

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Some common words found in the essay are:
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Approximate Word count = 854
Approximate Pages = 3 (250 words per page)