Marketing Motorcycle Helmets on the Internet

The product name is Xian Hua, which is a fiberglass motorcycle helmet manufactured in Taiwan. The import cost for the product is $7.95 US in quantities of 100. The product is new, and has been crash tested in Taiwan and is capable of withstanding 130 pounds of direct pressure and is also capable of withstanding crashes of seventy miles per hour.

When getting ready to market such a product in a nation where there are so many channels from which to choose, it is essential to study the problems that other marketers have faced. The problems connected with marketing the helmet in the United States are believed to be these (Sealey, 1999).

* Keep initial costs as low as possible until there is a toehold, which suggests that there is a strong need for test marketing to learn whether there is a market for our helmets.

* For the sales effort to be effective, there must be an assurance that we can deliver on time. Customers in America, apparently more than anywhere else in the world place a great deal of emphasis on timely delivery (Aggarwal, Cha, Wilemon, 1998).

The general steps involved in marketing any product are:

* Evaluating the product and identifying the customers who are the most likely to purchase it (and how they will use it).

* Analyze the customs, desires and buying habits (as well as the incomes)of regional and other niche markets.

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best channel in which to begin marketing the helmet is the Internet. Analysis of the Internet Media reports on Internet commerce are conflicting and often confusing. The records are now showing that many business people have suffered disappointment after investing money, time, and high hopes based on over-hyped legends of riches to be made in cyberspace. Being a budding entrepreneur, it is essential to not miss out on a potential opportunity, as long as that opportunity doesn't involve throwing a lot of money away. However, the research of this writer has shown that, if approached with skepticism and caution, the Internet is a valid way to test new products. For instance, it is wise to ignore almost everything written about the Internet, especially the belief that you can advertise to millions of people over the Internet. The best observers of the scene concur that no one is sure how many people are on the Internet. The reason why no one is sure is that there is no central authority over the Internet. In fact, the Internet is nothing more than a massive interconnection of computer networks, communication lines, and switching equipment. However, it is reasonably simple to put up a web site. Steps to Developing a Web Site

Category: Science - M