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Mid-Priced Hotels in the Middle East

MARKETING MID-PRICED HOTELS IN THE MIDDLE EAST

The Middle East is a rapidly developing region of the world. Both the economic importance of the region and history cause the Middle East to be increasingly attractive as a travel destination. While major hotel firms have responded to the increased demand, these responses have been concentrated in the upper price ranges of the hotel industry. The increasing demand for more affordable accommodations in the region argue for the development of mid-priced hotel properties. This study examined the marketing potential of mid-priced hotels in the Middle East region.

Customers are clamoring for more affordable accommodations. Unfortunately, few major hotel and motel operators are addressing these needs. In the quality class, only hotels operating gaming establishments in conjunction with lodging operations offer affordable lodging rates.

The lodging industry is largely a chain operation, when those lodging facilities associated with gaming operations are not considered. The most recent development in the industry is the residence concept.

Within the context of competitive structure, the lodging industry is dominated by major corporations, most of which operate chains of establishments. The small, and the independent will likely virtually disappear from the industry by 2000. The only place for independents in the changing industry will likely be as franchise holders/operators in the chain segment of the industry.

The rapid pace of technological innovation in information and communications and the transformation of the industry's capital base is causing sweeping changes in the organization and business operations of hotel companies. These changes are being driven primarily by new consumer demands and the shift of hotel financing towards the large investment funds.

For hotels, the entire organizational and operational structure may change as a result of technological i...

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Mid-Priced Hotels in the Middle East. (1969, December 31). In LotsofEssays.com. Retrieved 09:53, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1695056.html