MARKETING HEALTH INSURANCE

 
 
 
 
The Wall Street Journal reported on a practice in the marketing of health insurance (Terhune, 2002). The background for both the practice reported in the article and the motivation for publishing the article is the health insurance situation in the United States wherein almost 50 million Americans have no health insurance and wherein that number increases annually.

In the absence of a national, universal health care program in the United States, most people depend upon their employers for health insurance for themselves and their families. The rapid increase in health care


     
 
 
 
    

 

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Category: Business - M
 
 
 
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