An Entrepreneurial Startup
This is an excerpt from the paper...
The hypothetical entrepreneurial startup discussed herein is a new Internet-based retail outlet for arts and crafts products (e.g., candles, decorative pillows and throws, folk art wall plaques, decoupaged trays and boxes). According to Maxwell and Westerfield (2002), craftsmen entrepreneurs function in a value-task or value-oriented environment. Moving from small to larger scale production is facilitated by the Internet, which offers smaller producers an opportunity to access their target market at a low cost and without the overhead of a physical store (Maxwell & Westerfield, 2002). The four questions related to the marketing environment which Pride and Ferrell (1987) state consist of external forces that directly or indirectly influence an organization's inputs and outputs are: 1) Who are the company's online competitors or rivals? 2) Do direct mail marketers in the field have an online presence? 3) What tax and other regulations impact upon the business? 4) What strategies for search engine selection should the firm adopt to position itself favorably vis-a-vis its rivals? The strategic objectives of any firm must be developed before it begins its marketing activities (Wheelen & Hunger, 2000). Two questions related to this new firm and its objectives are: 1) does the firm seek to penetrate primarily a domestic or a global market? 2) will volume of sales or product pricing b
. . .
Some common words found in the essay are:
Wheelen Hunger, Pride Ferrell, Measurement Controls, Research Davis, Maxwell Westerfield, Startup Introduction, Marketing Mix, Westerfield DL, Situation Analysis, target market, Management Journal, wheelen hunger 2000, hunger 2000, wheelen hunger, craft items, marketing mix, pride ferrell, market research, questions related, davis 1996, market segment, pride ferrell 1987, maxwell westerfield 2002,
Approximate Word count = 980
Approximate Pages = 4 (250 words per page)
More Essays on An Entrepreneurial Startup
|
Customer Service
to Over
32,000 Professionally Written Papers!!!
