Consumer Behavior
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The guest speaker spoke abut the buying habits of consumers. The speaker stated that the attention span of the average customer was 2.5 seconds. This means that products that do not make an almost immediate impact will be overlooked in less than three seconds. This speaker likened consumers to sheep. Since sheep are easily led, the implication is that consumers are also easily led astray and are highly susceptible to suggestion. This implies that an effort by a retailer to entice consumers to purchasing products they never intended to buy is often successful. The speaker emphasized the importance of im
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Some common words found in the essay are:
, impulse buying, easily led, merchandise placed, consumers purchasing, buy speaker, impulse purchases,
Approximate Word count = 413
Approximate Pages = 2 (250 words per page)
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