Marketing Analysis For VER-PowerX

The consumer points the VER-PowerX at a target, turns it on, and waits while a fan sucks the invader into a sealed disposable cartridge. It is possible to import VER-PowerX from Korea at a cost of $15 per unit. This price includes the standard red and white label. When sales volume demands, our marketing group plans to take advantage of more colorful packaging offered by the manufacturer at a per-unit additional charge of $5.

Our group has formulated an initial marketing strategy that involves a price point of 4x manufacturing cost, or roughly $59.95, a pricing structure that allows for discounts and promotional offers. Although there are many bug and insect exterminators on the market, none are as easy to use, as safe and as convenient as VER-PowerX.

Before selling to America, it is essential to choose the target markets. Globally, the market for pest control products and pesticides hovers around $55 billion annually (Young, Rao, Cort, 1996). Some $4.5 billion of that figure is generated from second-tier products -- pest strips, ant powders and so on. A niche within that second tier

. . .
y of OSHA, FDA and EPA regulations. The only real set of regulations we must concern ourselves with are the sometimes vague and conflicting set of FCC regulations concerning truth in advertising. With no direct competition we are aware of, we expect that the reaction of the environmentalist lobby could have an initial negative impact on the product. We plan to defuse this by a candid information system that introduces the VER-PowerX to these groups prior to marketing. This should eliminate criticism, and have the added benefit of possibly gaining testimonial support. Why Infomercials? Regardless of your personal opinion, infomercials (also known as "long form television commercials" or LFTC) are being well-received by consumers. One possible reason for the growing acceptance of an LFTC as a distribution channel is the rise of cable channels that offer alternate forms of programming. Another is the general value-consciousness of the consumer, resulting in a cutback in spending. "Whatever the cause, it is inarguable that the increasing market share of the private labels [and generics] has threatened the industry's big players in a way that they were never capable of threatening one another" (Walker, 1997). VER-PowerX at thi
. . .

Some common words found in the essay are:
Segmentation Determining, Friendly Attack, Infomercials Regardless, Meadows Begun, SEEN TV, VER-PowerX Korea, Eco Expos, FDA EPA, VER-PowerX VER-PowerX, Marketing Plan, unit sales, pest control, web site, 67 markets regions, south upper east, units placement, markets regions, west coast, site media, enter market, coast south, coast south upper, west coast south, potential customer, web site media,
Approximate Word count = 1586
Approximate Pages = 6 (250 words per page)