Marketing a Korean Car in China

Hyundai, and Korean car makers in general, have an advantage in marketing to China which makes their products especially attractive to the Chinese market. First of all, with the exception of Japanese competitors, the geographic proximity of Korea and China gives Korean companies an advantage over their Western competitors in terms of transportation costs. Where European or American car makers must export their products over considerably longer distances, thus incurring higher transportation costs, Korean companies are already wellpositioned to ship their products directly to the market.

In addition to logistical advantages, Korea has recently experienced an economic boom not unlike that which may be developing in China. As China has begun to open its market to foreign goods (although it continues to regulate such trade in a strict manner), there is considerable opportunity for new products to be in

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e tempered and affected by marketing programs, and the automobiles that a young American male might be interested in are likely to be different from those that an older European consumer might consider. The adoption rate of automobiles in Western countries is therefore slowing as consumers who might consider the item have already done so; the major decision in these nations is which automobile is appropriate for a particular consumer's situation. However, there remain markets in Asia that do not have high adoption rates and where there is considerable room for growth (and the profit margins which accompany this stage of the product lifecycle). China certainly is one such market. Until recently, there was little demand for personal automobile transportation in China, but recent economic events in that nation have changed the situation, and are likely to continue to bring about increased demand for personal vehicles in the near future. As a result, companies such as Hyundai which have seen market saturation in their traditional markets are likely to see vast opportunity for their products in the Chinese market. However, the international nature of the automobile industry cannot be ignored any more than the effect of the early
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Some common words found in the essay are:
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Approximate Word count = 1478
Approximate Pages = 6 (250 words per page)

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