Aspects of Marketing

(1) According to Lars Perner in the Introduction to Marketing website online, the marketing mix is the combination of product offerings used to reach a target market. The marketing mix includes the products offered, the price, the promotions used to communicate with the target audience, and the manner of distribution often known as place. The place refers to the mechanism for making the product available to a target audience. The marketing mix elements are controllable factors that can be used to achieve the organization's objectives which often involve differentiating the product and properly positioning the product or service so that it is readily available and priced correctly to attract the target audience.

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Category: Business - A