Market Conditions That Face Ford

In early 2006, Ford Motor Company announced a significant round of cost-cutting that will result in the loss of more than 20,000 jobs and reshape the company in a significant way. This in itself would be a significant news item, but the American automaker went through a similar cost cutting program in 2003 that obviously failed to resuscitate the company. Ford's history is one of spectacular failures and equally spectacular recoveries�this is the company that introduced both the Edsel and the Mustang, but now faces challenges that will test whether it is able to survive in today's highly competitive automotive market. This research considers the market conditions that Ford is likely to face in terms of price, productivity and cost.

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Category: Economics - M