New Models of Internet Marketing

Many analysts predict that the American-centric character of the Internet generally and electronic commerce (e-commerce) specifically will end well before 2010. Therefore, companies planning to market their products via the Internet need to broaden the scope of the criteria they apply in defining their target markets.

There are several models for the conduct of e-commerce over the Internet and the World Wide Web (WWW). One of those models is B2C (business-to-consumer), which is not be confused with the better known B2B (business-to-business) model. B2C technology makes it possible for organizations to communicate directly with consumers (Arnig, 2001). The B2C model does not necessarily mean that communications between and organizations and their customers are interactive, although many for-profit organizations

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