Travel Web Sites

While the author presents an interesting case, some of his conclusions are specious. The thrust of the article is that the writer, on assignment, visited three travel web sites in an attempt to determine their viability as methods of Ado-it-yourself@ travel booking. As his operating focus, he presents the argument that a web site should manage Athe best balance between the three reasons a good commercial web site exists: content, community and commerce@ (ATaking in...@, 1999, 1). Within that framework, he proceeds to analyze three sites: Microsoft Expedia, Travelocity and Preview Travel. His test method was to plan three different trips on each of the sites to de

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