Analysis of Ford Motor Company

Business Description: Ford owns a group of automotive brands including Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo. Ford is a global company with two core businesses: the automotive business, and the financial services business. The financial services sector primarily includes two segments: Ford Motor Credit Company, a wholly owned subsidiary of Ford, and The Hertz Corporation, an indirect, wholly owned subsidiary of Ford. Ford Motor Credit provides vehicle-related financing, leasing and insurance. Hertz rents cars and light trucks, as well as industrial and construction equipment.

Environmental [SWOT] SWOT Analysis: A SWOT analysis provides some interesting insights about the challenges facing Ford Motor Company. As clarification, Strengths and Weaknesses involve factors that are internal to Ford, while Opportunities and Threats are factors that are external to the company.

Strengths and Weaknesses: Ford's financial condition contains both st

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e old guard that innovation is and will remain essential. Opportunities Americans are becoming more interested in purchasing luxury vehicles such as high end SUVs To continue to expand and increase market share internationally. To modify the existing distribution channels to exploit changes in customer buying patterns Changing demographics in the all-important US market make it increasingly important to successfully target younger, upwardly mobile potential automobile buyers. Threats Threats include actions that domestic and foreign competitors are taking, or may take. The need for technological improvement, as well as improvement Ford products' safety ratings. The risk that a competitor will develop a more compelling ad campaign Strategy Formulation: In any organization, senior management plays a critical role in the organization's success. Some of the typical strategic business functions performed by senior management include: Developing a strategic plan, Identifying needs in the marketplace, Evaluating new products and authorizing new product development, Coordinating the work performed by the company's departments or divisions or subsidiaries, Encouraging teamwork, Communicating the company's vision
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