Promotional Plan

Introduction: As the brand manager for Armor All Car Care Products, I realize that our products including our flagship brand, Armor All Protectant, are sold at retail stores across the United States and in a number of foreign countries. In some instances, Armor All Products are sold directly to major mass merchandisers such as Wal Mart Stores. However, the majority of sales occur through wholesalers and other intermediaries including distributors. I have developed a comprehensive promotional plan that involves both the push strategy targeting the distribution channel and the pull strategy targeting end users in order to promote sales of Armor All Products.

Armor All uses a push strategy. According to an essay published by Tutor2U online, push strategies target retailers and other distribution channel partners rather than at end users. Armor All's goal with a push strategy is to create an incentive for retailers as well as the

Related Essays

Running a Seasonal Restaurant .... profitably throughout the year. The promotional plan for seasonal businesses is a key part of their success. In a resort destination .... (3379 14 )

Mercedes Benz Advertising Plan .... This research examines a hypothetical promotional plan for a new Mercedes-Benz model by considering the company's current marketing strategy and the .... (2298 9 )

Marketing Plan for Widgets .... The marketing plan considers a pricing structure, promotional plan, method of distribution and market segment for the new widget, all of which are designed to .... (1414 6 )

Video Rental Business Plan .... of the business concept, (3) an identification of the target market, (4) a description of the business to be started, (5) a promotional plan for the pro posed .... (1914 8 )

Pantyhose Market Manufacturers of panty hose have lon .... pricing. To develop a promotional plan for the product, it is necessary to understand what competition the product faces. Primary .... (2763 11 )

Category: Business - P