Promotional Plan
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Introduction: As the brand manager for Armor All Car Care Products, I realize that our products including our flagship brand, Armor All Protectant, are sold at retail stores across the United States and in a number of foreign countries. In some instances, Armor All Products are sold directly to major mass merchandisers such as Wal Mart Stores. However, the majority of sales occur through wholesalers and other intermediaries including distributors. I have developed a comprehensive promotional plan that involves both the push strategy targeting the distribution channel and the pull strategy targeting end users in order to promote sales of Armor All Products. Armor All uses a push strategy. According to an essay published by Tutor2U online, push strategies target retailers and other distribution channel partners rather than at end users. Armor All's goal with a push strategy is to create an incentive for retailers as well as the
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Some common words found in the essay are:
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Approximate Word count = 633
Approximate Pages = 3 (250 words per page)
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