Liz Claiborne Marketing Interview

The person interviewed for this assignment was Marley Corkindale, the marketing assistant to Trent D. Maclean, Group Vice President of Casual Sales, Liz Claiborne Corp. After a phone conversation of some 20 minutes, a list of questions (see attached) was faxed to her attention at 212-626-3416. Some of the questions asked will serve as subheadings for this report.

Much of the reason was based on the fact that the company received such a good write up on vault.com. Vault, which analyzes American companies as to their working conditions and is focused on college students provides a wealth of information. For instance, here are some quotes from various Liz employees who post their reactions on the Vault news group.

"This is one of the best fashion companies to work for, with great benefits and friendly environment."

"Long hours and low compensation just like everywhere in the fashion industry. "You are going to put in a lot of hours, and not make a lot of money, but the experience at Liz Claiborne will open all kinds of doors if you decide to leave the company."

"It is a great place to gain experience - the name is well-known in the industry and well respected. Despite the elimination of 900 jobs over the last two years, the company is still large enough to provide a 'wealth' of job opportunities.

"Though there are a lot of men in top positions, it is encouraging to see more wome

. . .
Some common words found in the essay are:
Liz Claiborne, Japan Candie's, Claiborne Corp, Claiborne Stores, Claiborne Inc, Claiborne Ortenberg, Russ Togs, liz claiborne, Entrepreneurial Woman, Dana Buchman, War II, priced sportswear, started woman, claiborne corp, product line, russ togs, information technology, dana buchman, debt/equity 013, liz claiborne corp,
Approximate Word count = 963
Approximate Pages = 4 (250 words per page)