Lemonade-Flavored Toothpaste

The internal factors at ColgatePalmolive are favorable for a new product in this category since the company can benefit from existing economies of scale and from the company's strong market presence in this area. External factors are neither particularly positive or negative since the threat of additional competitors is low, and the regulatory environment is little concerned with toothpaste.

By positioning the product as a member of the existing ColgatePalmolive toothpaste family, the company should be able to gain access to shelf space in retail outlets and use its existing distribution system. In addition, the company can price the product as a brand name since it is part of a larger family of products. All of these factors suggest that the product should be successful in the market if the taste can be accepted by consumers.

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conomy could pull some consumers away from name brands to generic and store brands, which could pose a problem for a company such a Colgate-Palmolive launching a new product. Since the economy is currently relatively stable, this factor is neither a positive nor a negative for the company. Technological Environment Colgate-Palmolive has taken steps which indicate that it is a progressive company willing to invest in technology where appropriate (Turcsik, 1996, p. S22). New technology, such as the Internet and the World Wide Web offer additional outlets for advertising, and the company can also make use of different couponing techniques (such as in-store coupons) to help build its market share quickly. This external factor is a positive one for the company. Competitive Environment The competitive environment is among the most influential external factors that a company faces, and Colgate-Palmolive must be particularly astute in the way it answers the challenge from its competition. Substitute Products/Services There are no direct substitute products for toothpaste other than gels or powders; the paste still commands the greatest market share and is often included with gels when market research is conducted. The greatest t
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Some common words found in the essay are:
Summary Introducing, Deviations Corrective, Substitute Products/Services, Mix Considerations, Tasks Task, Financial Status, Economic Environment, Analysis Based, Dental Association, Place/Distribution Distribution, target market, research development, corrective action, marketing mix, oral hygiene, marketing plan, environment , sasseen 1994, lemonade-flavored toothpaste, market share, positive nor negative, target market segment, american dental association, neither positive nor, oral hygiene habits,
Approximate Word count = 2667
Approximate Pages = 11 (250 words per page)

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