The feasibility of developing an upscale coffee shop in Kuwait warrants data that indicates special measures need to be involved in the enterprise for the investment to become profitable. The intentions of this coffee shop (with upscale pricing and amenities not usually found in "ordinary" coffee shop/restaurants) can only be accepted by the public, in turn increasing patronage and thereby, turning an eventual profit. Therefore, the development, the funding, and the intentions of management must be to create something that has literally no competition.
At present only generalized and incomplete data is available from a number of sources. However, the proposals as explained in the following pages, can create a cachet that defies imitation and will create customer interest, demand, and patronage from the very outset. The constituents of this proposed venture, La Tasse D'Or (The Gold Cup) require offering amenities that competition (if any on this level) does not now offer, and which makes upscale pricing worthwhile and acceptable. As will be demonstrated, the creation of a private "club" venture, and a small, separate space for general public, can build reputation, customer base, and continued customer visits. The important aspect is that there is now no competition for this project.
The idea behind La Tasse D'Or is to offer certain Kuwait citizens something that is not now available to them- privacy, exclusivity, and a measure of excellence in service, dTcor, and ambience. Rather than establishing merely a "coffee shop", the idea behind La Tasse D'Or is to create a special "club"- with a limited membership availability that offers something truly outstanding par excellence to the deserving few. In addition, consider the advantage of ownership by a Kuwaiti citizen when "Rights to private ownership and establishment are respected in Kuwaita(but) Licenses from the ministry of commerce and industry are required for the...