ommon in this market segment.
The largest competitor in this industry is Interco, which operates Ethan Allen and Broyhill as well as Highland House. The company has a 1987 market share of 7.4 percent, up from 4.6 percent in 1986, more than double that of LZB. This conglomerate entered and expanded its role within the furniture market through acquisition, a strategy which it can be expected to maintain in the future.
Masco is the second largest company in the industry and, like Interco, enjoyed strong growth from 1986 to 1987, when it expanded its market share from 2.4 percent to 4.0 percent. The company participates in a number of home furnishing markets, including furniture, lamps and accessories. Like Interco and LZB, Masco has grown primarily through acquisitions.
Mohasco is the fourth largest participant in this market segment, and combines furniture with carpet in its business. It enjoyed only moderate growth from 1986 to 1987, and has a large rental market which accounts for a substantial portion of its
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