South Korea and Thailand are two strong economic forces in Southeast Asia, and both represent opportunities for companies who want to export high-tech products. Both countries are largely homogeneous in their populations, and both have had volatile economic and political histories. Both South Korea and Thailand are committed to building strong infrastructures that favor global economies, but the stability of South Korea may be in greater question than Thailand. South Korea is, however, farther down the path of industrialization than Thailand as evidenced by the percentage of its population working in agriculture, although Thailand is making strides in this area.
This research considers the prospects of exporting computer software in the form of an entertainment package for personal computers to an Asian country. The two countries considered for export are South Korea and Thailand. This research examines the economic and cultural factors that could influence the success of the product in both these countries, and selects the country for export.
The product being considered for export is an entertainment package for personal computers. It is compatible with IBM computers, not with Apple systems. The software is an action based video game that runs on 386 and later systems, and which requires little translation (other than the manual) since the game itself does not have much language interaction. The game is similar to Mortal Kombat in that a variety of weapons and martial arts are used in the game; typically, the participant plays against the computer. A joystick option is required on the system.
The Republic of Korea is a small country occupying the southern portion of a mountainous peninsula. It is close to Japan on the east and China on the west. Rugged areas are found in the mountains of the eastern coast as well as the interior; good harbors are found on the western and southern coasts. The only land boundary th...