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Exporting Computer Software to an Asian Country

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South Korea and Thailand are two strong economic forces in Southeast Asia, and both represent opportunities for companies who want to export high-tech products. Both countries are largely homogeneous in their populations, and both have had volatile economic and political histories. Both South Korea and Thailand are committed to building strong infrastructures that favor global economies, but the stability of South Korea may be in greater question than Thailand. South Korea is, however, farther down the path of industrialization than Thailand as evidenced by the percentage of its population working in agriculture, although Thailand is making strides in this area.

This research considers the prospects of exporting computer software in the form of an entertainment package for personal computers to an Asian country. The two countries considered for export are South Korea and Thailand. This research examines the economic and cultural factors that could influence the success of the product in both these countries, and selects the country for export.

The product being considered for export is an entertainment package for personal computers. It is compatible with IBM computers, not with Apple systems. The software is an actionbased video game that runs on 386 and later systems, and which requires little translation (other than the manual) since the game itself does not have much language interaction. The game is

. . .
oup is Korean, which is also the predominant language. Most (34 percent) of those Koreans having a religious preference are Christian; there are also a significant number of Buddhists (19 percent) and some Confucianists (2 percent). South Korea's rapid economic progress in recent years has helped it to overcome many social problems. Although informal class distinctions are still found in this highly hierarchical society, the standard of living among the lower classes has improved considerably, and at least half of the urban population belongs to the educated middle class. The population is characterized by ethnic and linguistic homogeneity; however, historical and regional loyalties survive, particularly in the Cholla Province in southwestern Korea. Here, many inhabitants complain of discrimination by the central government. South Korea has successfully made the transition from an agricultural society to an industrial society. Rural workers have moved to the cities in large numbers, and the small minority of the population still involved with farming has been hurt by high debt, the importation of farm products, and an increasing gap between rural and urban incomes. The decline of the farm population has been accompanie
. . .

Some common words found in the essay are:
South Korea, Southeast Asia, Thailand Geography, Factors Thailand's, South Korea's, Thailand Thailand, Real GDP, South Korean, Republic Korea, Soviet Union, south korea, percent population, literacy rate, relations united, southeast asia, central plain, 25 percent, south korean, south korea thailand, cultural factors, north korea, world war ii, korea south korea, package personal computers, pressure south korea,
Approximate Word count = 2505
Approximate Pages = 10 (250 words per page)

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