Kohn, A. (1993). Punished by Rewards. Boston, Mass: Houghton Mifflin This book is aimed at a general audience, but is based on extensive research and contains almost 100 pages of notes and references. It draws on hundreds of studies to show why incentives work in the short term, but fail in the longterm, and even do lasting harm. Kohn shows that the more young people are given artificial inducements, the more they lose interest in what they are being bribed to do. He terms "pop behaviorism" the idea of telling children, "Do this and you'll get that." He considers rewarding good work with stickers, stars, certificates, awards, trophies, or even grades as profoundly wrong. Kohn believes such practices are counterproductive and usually fail to achieve the desired resu
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