Jamba Juice

Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. JJ is in a sense a service company. Jamba Juice does not sell anything that customers could not make for themselves at home, but Jamba Juice (JJ) earns a premium on the smoothies and the other products they sell by offering the customers variety and convenience.

One of the ways that JJ has positioned itself in the marketplace is as a healthy alternative to Starbucks Coffee. For about the same price as a consumer would pay for a large cup of Starbucks' specialty premium coffees, they can enjoy a blended f

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is lost. The value proposition at JJ is that customers are paying a premium for a premium product. One of JJ's competitors in the franchising business is Booster Juice. This brand was launched in 1999 based on what the company describes as a specially-developed smoothie recipe. With a store concept designed with franchising in mind, the network quickly grew to more than one hundred locations across Canada and the United States. The level of income that a franchisee earns is not guaranteed, Booster Juice will provide a training program. Booster Juice stores operate in a wide range of locations including plazas, enclosed malls, office building, hospitals, campuses and street-front locations. Store development including design, construction and equipping of the store is handled by Booster Juice as part of the franchise fee. Franchisees are free to select their own product suppliers. The store is provided to the franchisee on a 'turnkey' basis. Booster Juice provides a broad array of support tools and services to franchisees. Franchisees are required to pay a royalty of 6 percent of store sales. All stores, including our corporate locations, are required to contribute an additional 2 percent of sales to the Booster Juice Nationa
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Approximate Word count = 1391
Approximate Pages = 6 (250 words per page)

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