Jamba Juice as an Alternative to Starbucks Coffee
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Jamba Juice is a chain of specialty restaurants. As the name suggests, Jamba Juice is retailer that sells a variety of different types of juice drinks and smoothies. JJ's goal is to provide customers with a healthy alternative to fast food that tastes great, is convenient, nutritious, and suited for their customers' active lifestyles. JJ is in a sense a service company. Jamba Juice does not sell anything that customers could not make for themselves at home, but Jamba Juice (JJ) earns a premium on the smoothies and the other products they sell by offering the customers variety and convenience. One of the ways that JJ has positioned itself in the marketplace is as a healthy alternative to Starbucks Coffee. For about the same price as a consumer would pay for a large cup of Starbucks' specialty premium coffees, they can enjoy a blended fruit and vegetable drink from JJ. JJ's message is that its product offers a more positive experience for the consumer than fast food or coffee. "We vow to please you with the ultimate in great taste and nutrition and to serve you with bright smiles in a vibrant store... each time you walk through our door! We promise to pursue only the highest-quality ingredients and to share with you only the best all-natural goodness with no artificial preservatives, flavors, or colors. We celebrate your total satisfaction, so if you're not happy with your Jamba experience... let us know, and we'll find a solution j
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cations across Canada and the United States. The level of income that a franchisee earns is not guaranteed, Booster Juice will provide a training program. Booster Juice stores operate in a wide range of locations including plazas, enclosed malls, office building, hospitals, campuses and street-front locations. Store development including design, construction and equipping of the store is handled by Booster Juice as part of the franchise fee. Franchisees are free to select their own product suppliers.
The store is provided to the franchisee on a 'turnkey' basis. Booster Juice provides a broad array of support tools and services to franchisees. Franchisees are required to pay a royalty of 6 percent of store sales. All stores, including our corporate locations, are required to contribute an additional 2 percent of sales to the Booster Juice National Marketing Fund.
Another competitor is Juice it Up. This company's store designs are similar to JJ's designs in that both use colors and materials blended together creating an exciting, energetic, colorful and inviting atmosphere. Both chains do nothing to mask the sound of blenders running against a backdrop of upbeat music. Juice it Up's menu offerings are similar to JJ's product
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Approximate Word count = 1289
Approximate Pages = 5 (250 words per page)
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