Description of Nordstrom's

Nordstrom's was founded as a shoe store by John Nordstrom and Carl Wallin. Even in the company's infancy, the focus was on reaching the highest possible level of customer service. For instance, while other shoe manufacturers recommended that the store control inventory costs by only carrying popular sizes, Nordstrom argued that "if he couldn't serve all customers, he shouldn't be in business" (Fuller, 1995).

The philosophy is obviously successful for the company, both historically and currently. Nordstrom's soon became one of the largest independent shoe retail chains in the United States. By the 1960s the company had expanded into clothing and department stores, and "by 1973, sales surpassed $100 million" (Sharp, 1995). Today, Nordstrom's is so popular with the public that mall developers occasionally offer them rent-free space as an incentive (Fuller, 1995).

Nordstrom's operates 78 stores in 15 states. In 1996 and 1997, the company plans to open eight more stores (Sharp, 1995). Yet these plans may not be realistic, as the company's "s

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