Internship in Marketing

Ethentica (formerly Who?Vision) has two different product lines. The first is software-based and focuses on providing secure Web transactions for both business-to-business and business-to-consumer applications. Ethentica is not the first company which has attempted to provide this type of security, but it has taken a cutting edge approach to the technology and is now attempting to introduce that product to the market. The Ethentica approach moves beyond the public key infrastructure (PKI) to the management of private keys, and does so across several different repositories, leading to a higher level of security which is more difficult to subvert than traditional security systems.

The other product line focuses on providing security for computing devices (primarily laptops and person

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o be distributed at the convention) which detailed the methodology behind the Ethentica solution. Care would have to be taken, however, that proprietary information was not included in the white paper. All of the documents were to be prepared using Microsoft Word97 and once Ethentica approved the final draft, they would be converted by Apex to Acrobat Reader (PDF) format. These versions would be posted on the company's Web site and sent out on demo CD-ROMs, as well. I would go to Ethentica on an as-needed basis to meet with various engineers and marketing individuals, but would prepare the work on a laptop provided by Apex. I would email my drafts to Ethentica and Apex and would generally receive information back from them via e-mail, as well. Problems Encountered One of the first problems I encountered was too much input and a lack of direction. I started work on the data sheet first, since Pamela (who directed my work) felt that would be the best introduction and have the fastest turnaround time. Because I was entirely unfamiliar with Ethentica's products, they provided me with a lot of information, including product design specifications, competitors' information, and press releases. From this, I was expected to desi
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Some common words found in the essay are:
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Approximate Word count = 2632
Approximate Pages = 11 (250 words per page)

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