Federal Express' Use of the Internet

Federal Express has one of the most extensive customer service sites on the World Wide Web (Web) at http://www.fedex.com. From the home page, users can choose to track packages anywhere in the world, find a local drop off point (and the last time for pickup) or download free software from FedEx designed to help their customers (and prospective customers) use FedEx now and in the future. The site is intuitive and has bold graphics, and reinforces the image of the company as a state-of-the-art organization which is interested not only in getting packages delivered to their destinations on time, but also as a company which is dedicated to help its customers succeed.

The company's decision to offer free software and on-line package tracking may, at first, seem incongruous since FedEx could certainly charge for these services. However, the company already operates a toll-free information line which customers can call to track packages; the Internet merely offers customers another way to obtain the same information. In fact, FedEx may we

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. Catalog shopping has always had the advantage that shoppers can view items at their leisure, stopping to look at the catalog now and again, and going back to it over a period of several days, or even several weeks. The Internet shopping experience, while convenient, requires that users make their decisions during a single session, and it is difficult to get a second opinion (if needed) on a particular item. There is also the drawback that the Internet store requires a computer and modem, and even hardcore computer users may prefer the advantage of the catalog shopping experience from time to time. To this degree, Land's End has successfully blended the two options of the Internet and the catalog in that using one method to order does not preclude using the other method at a different time. Land's End has not closed any avenues for reaching its order desk, it has only added ways to build business. By including photographs from its catalogs, making its site secure for credit card use, and by making catalogs available through the Web site, Land's End may well have discovered a successful marketing niche on the Internet. GlaxoWellcome is one of the world's largest pharmaceutical companies. Based in England, GlaxoWellcome m
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Some common words found in the essay are:
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Approximate Word count = 1888
Approximate Pages = 8 (250 words per page)