Internet Marketing Plan for 2 Websites

Marketing in general, and advertising in particular, is most effective when it targets consumers who are most likely to be predisposed to purchasing a particular type of product or service. In this way, it makes little sense to market luxury sports cars to consumers who do not have the resources to purchase such items, or to target products for women to male consumers. Some companies, such as Coca-Cola, engage in undifferentiated target marketing in which the company does not differentiate among its consumers. Other products, such as dandruff shampoos, are targeted at specific types of consumers. Large companies with broad product lines may target different brands to different target markets, with high-end brands and discount brands target

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ccess to one at a job where there is enough free time to "surf" the Internet. Visitors to this site are likely to be women because women continue to take responsibility for many of the decisions regarding children even in two-parent households. In order to reach the target audience, a combination of portal and destination sites have been selected. The portal sites include the home and family page of www.aol.com and the society & culture--families page of Yahoo! Both of these sites offer links and searches for Web sites which target family and home issues, and are likely to attract women looking for related information. While portal sites are the Internet equivalent of undifferentiated advertising, using the specific pages should help target the appropriate audience. Destination sites are likely to provide greater differentiation, and three have been chosen to promote parents.com. These include www.ctw.org, www.disney.com, and www.storknet.org. Children's Television Workshop (CTW) produces public television shows for children, including the popular Sesame Street. Adults who visit this site are likely to take an active role in their children's well-being and fit the demographics that parents.com hopes to reach. The Disney
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Approximate Word count = 1984
Approximate Pages = 8 (250 words per page)

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