Lazard Investment Banking Organization
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For many years, investment bankers remained outside of the media spotlight. "Bankers" were typically associated with large commercial and retail banks, but investment bankers were often privately owned and funded, and tended to focus on local rather than international customers. There were some exceptions to this. The same advances in telecommunications and transportation that led to the burgeoning global economy in the last quarter of the twentieth century also affected the financial services industry. Mergers and acquisitions led to consolidations in the industry and companies that once focused on local interests expanded their sights to the international market. This came about both as a reaction to the globalization efforts undertaken by customers of these institutions as well as the recognition that there is a market niche that was underserved. This research considers the Lazard investment banking organization and its current role in the international market.Investment banks, as their name implies, assist companies and governments to raise capital by issuing debt and equity. This is in contrast with commercial banks that offer a broad range of services, often targeting consumers, including credit cards and deposit accounts. The latter part of the twentieth century saw considerable deregulation in the area of banking, with the result that some commercial banks now use subsidiaries to conduct investment banking t
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stein did bring in other leaders who were more in keeping with his style, and the human resource management function began to mirror Wasserstein's style rather than that of the historical Lazard (Rossant & Thornton, 2004).
Lazard uses technology within the organization to maintain close contact with its various offices as well as with its external customers. The Web also serves as a portal for customers to contact the company. The company's operations are linked through a central computer system which ensures that all offices have access to key information regarding the global clientele of Lazard. This gives the company considerable competitive advantage as it seeks to integrate its operations on a global level.
For most of its history, Lazard has relied on its reputation and word of mouth marketing rather than on formal marketing campaigns. It has emphasized discretion and quality service over public relations, a strategy which has helped it maintain a reputation for providing high-quality and confidential service to important clients through the years. Lazard participates in some venture capital events, although this is a fairly new strategy for the organization. With its initial public offering complete, and with increa
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Some common words found in the essay are:
Western Europe, Morgan Rothschild, York Paris, Rossant Thornton, Transmission United, Bartlett Ghoshal, , Paris London, INDUSTRY Investment, Goldman Sachs, investment banking, investment banks, mergers acquisitions, twentieth century, public offering, banking industry, investment banking industry, investment bankers, retrieved 19 2005, company able, financial services, 19 2005, 2005 york lazard, york lazard retrieved, initial public offering,
Approximate Word count = 3378
Approximate Pages = 14 (250 words per page)
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