The product to be sold is a CD-ROM called "The Anyonymizer." It is a multi-platform program that can be installed in any PC. It allows the user to enter the Internet anonymously. The cost is LB 45 and there is a monthly service fee of LB 7.
The market analysis for this product is divided into two primary segments. Those are:
Group 1: United States, Mexico, Canada, Japan, China, and Taiwan
Group 2: Greece, Portugal, Italy, Spain, Denmark, and Germany. The first consideration with this project is to determine the number of Internet users in each of the specific countries. That information was obtained from NUA Net, a company that specializes in compiling daily Internet statistics. Those figures are seen in Table 1.
Table 1: Internet Users in Target Countries
This gives a potential world wide market of 200 million. We are basing our estimates on trying to reach 1/10 of one percent of that market, or 200,000 users.
Economic Conditions: Most powerful in world. Diverse economic base. High consumer activity. Per Capita GDP of $33,900. Largest customer base for product since about half the population uses the Internet.
Growth Potential: There is solid growth potential for this product, since Internet security and privacy is a universal problem, especially in this country.
Market Maturity: Mature but open to innovative adoption.
Competitive Environment: 202 Search Engines, 4,202 Online selling similar products.
Culture: Diverse, aggressive, selfish, proud, wealthy, willing to gamble, wants privacy.
Economic Conditions: As an affluent, high-tech industrial society, Canada today closely resembles the US in its market-oriented economic system, pattern of production, and high living standards. Since World War II, the impressive growth of the manufacturing, mining, and service sectors has transformed the nation.
Growth Potential: Because the United States and Canada are so closely linked, there is so...