Create a new account

It's simple, and free.

International Retailing Study

The product to be sold is a CD-ROM called "The Anyonymizer." It is a multi-platform program that can be installed in any PC. It allows the user to enter the Internet anonymously. The cost is LB 45 and there is a monthly service fee of LB 7.

The market analysis for this product is divided into two primary segments. Those are:

Group 1: United States, Mexico, Canada, Japan, China, and Taiwan

Group 2: Greece, Portugal, Italy, Spain, Denmark, and Germany. The first consideration with this project is to determine the number of Internet users in each of the specific countries. That information was obtained from NUA Net, a company that specializes in compiling daily Internet statistics. Those figures are seen in Table 1.

Table 1: Internet Users in Target Countries

This gives a potential world wide market of 200 million. We are basing our estimates on trying to reach 1/10 of one percent of that market, or 200,000 users.

Economic Conditions: Most powerful in world. Diverse economic base. High consumer activity. Per Capita GDP of $33,900. Largest customer base for product since about half the population uses the Internet.

Growth Potential: There is solid growth potential for this product, since Internet security and privacy is a universal problem, especially in this country.

Market Maturity: Mature but open to innovative adoption.

Competitive Environment: 202 Search Engines, 4,202 Online selling similar products.

Culture: Diverse, aggressive, selfish, proud, wealthy, willing to gamble, wants privacy.

Economic Conditions: As an affluent, high-tech industrial society, Canada today closely resembles the US in its market-oriented economic system, pattern of production, and high living standards. Since World War II, the impressive growth of the manufacturing, mining, and service sectors has transformed the nation.

Growth Potential: Because the United States and Canada are so closely linked, there is so...

Page 1 of 5 Next >

More on International Retailing Study...

Loading...
APA     MLA     Chicago
International Retailing Study. (1969, December 31). In LotsofEssays.com. Retrieved 06:03, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1696216.html